• Small is the new big only when the person running the small thinks big.
• A product for everyone rarely reaches anyone.
• If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
• Good marketers tell a story. Effective stories match the worldview of the people you are telling the story to. Living and breathing an authentic story is the best way to survive in a conversation-rich world. Reminding the consumer of a story they know and trust is a powerful shortcut.
• People don’t buy what they need. They buy what they want. What people want is the extra, emotional bonus they get when they buy something they love
The referenced article by Seth Godin is here
What ever happened to the Data Mountains we were all talking about a few years ago, did they go away or just get renamed Big Data?
In this article the idea of Small Island Marketing is explored in the seas of Big Data available now and increasingly swamping the Tourists as they seek better services and better information led holidays.
Big things have small beginnings